June – 2021
B.Com (VI Semester) Examination
Commerce
Paper: BCM – 603(Group-A) (Old Course)
(Rural Marketing)
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
Notes: (i) Answer all questions.
(ii) The figures in the margin indicate full marks for the questions.
SECTION I
1. Answer the following questions: 2x5=10
a) What is the importance of rural marketing?
b) What are the challenges on rural marketing?
c) What are the four ‘P’s of rural marketing?
d) State the factors affecting rural buying behavior.
e) What is fake branding in rural marketing?
2. Answer any four questions from the following: 5x4=20
a) How is segmentation done for rural markets?
b) What is the scope of rural marketing?
c) What is agricultural marketing?
d) What are the potentials of rural markets in India?
e) What is the influence of geographical factors in rural marketing environment?
f) Mention some product strategies in rural markets.
SECTION III
3. Answer any five questions from the following: 10x5=50
a) Bring out the latest trends in rural markets in India.
b) What are the various types of mass media to reach out to rural markets?
c) What are the pricing strategies adopted by marketers in rural markets?
d) What are the challenges in agricultural marketing in India and how you will overcome it?
e) How does the socio-cultural factor influence the rural marketing operations?
f) What are some of the Government initiatives taken to develop the rural markets?
g) Bring out the latest trends in rural markets in India.
