B.Com. (VI Semester) Examination
Commerce
Paper: BCM-602 (Gr-A) (New Course)
(Rural Marketing)
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
Notes: (i) Answer all questions as per the instructions given in each section.
(ii) The figures in the margin indicate full marks for the questions.
Section-I
1. Answer all five questions 2X5= 10
a) Define the concept of ‘Rural Market’.
b) State and explain the features of rural marketing.
c) What is the importance of ‘segmentation’ in rural marketing?
d) State and explain the two promotional strategies for rural marketing.
e) State two challenges of agricultural marketing.
Section-II
2. Answer any four of the following questions: 5X4= 20
a) Explain the relationship between rural and urban markets.
b) Briefly explain the factors that affect growth of rural markets in India.
c) Explain the strategies of ‘positioning’ in rural marketing.
d) Describe different pricing strategies adopted for rural marketing.
e) Briefly describe the meaning of ‘marketing out’ in agricultural marketing.
f) Explain the potentialities of rural marketing in India.
Section-III
3. Answer any five of the following questions: 10X5= 50
a) Discuss the growth of service marketing in rural areas in India.
b) Describe the impact of economic and socio-cultural environment in rural marketing in India.
c) How the concept ‘Segmentation-Targeting and Positioning (STP)’ is implemented in rural marketing? Discuss with an example.
d) What is a 4C concept? Describe its importance with respect to rural marketing.
e) Discuss the role of non-government sector in promoting agricultural marketing in India.
f) Elucidate the distribution strategies for rural marketing in India.
g) Discuss the potential of rural marketing in the light of “Digital India Campaign”.
