June – 2021
B.Com. (VI Semester) Examination
Commerce
Paper: BCM-603 (Gr-A) (New Course)
(International Marketing)
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
Notes: (i) Answer all questions as per the instructions given in each section.
(ii) The figures in the margin indicate full marks for the questions.
Section-I
1. Answer all five questions 2X5= 10
a) Define International Marketing.
b) Point out two features of international marketing environment.
c) State two important features of international product policy.
d) State the distribution strategies in international marketing.
e) Explain the strategies of international pricing of a product.
Section-II
2. Answer any four of the following questions: 5X4= 20
a) Describe the scope of international marketing in globalised society.
b) Explain the legal environment of international marketing with suitable example.
c) Explain the term ‘standardisation’ in international product policy.
d) Describe briefly the process of distribution of product in international marketing.
e) Explain the procedures of advertising in international marketing.
f) Describe the importance of promotional activities in international marketing.
Section-III
3. Answer any five of the following questions: 10X5= 50
a) Discuss the basic difference between domestic and international marketing.
b) Discuss the various factors that influence international marketing in recent time.
c) Discuss the available modes of entry into foreign market with respect to Indian business.
d) Define international communication decision and discuss its importance in modern business.
e) Discuss the impact of covid-19 pandemic on international marketing in recent times.
f) Discuss the features of legal environment of international marketing.
