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B.Com (VI Semester) Examination
COMMERCE
Paper : BCM–603 (Gr—A) (Old Course)
( Rural Marketing )
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
1. Answer any five questions from the following : 2×5=10
(a) State two characteristics of rural market.
(b) Point out two features of rural marketing environment.
(c) Name the few bases of segmentation of rural market.
(d) State some product strategies for rural marketing.
(e) Define agricultural marketing.
(f) What is forgetting?
(g) Suggest two measures to promote a product.
Section—II
2. Answer any four questions from the following : 5×4=20
(a) Explain the difference between rural and urban markets with examples.
(b) State and explain the economic environment of rural markets.
(c) Explain the importance of ‘positioning’ in rural marketing system.
(d) State and explain the promotional strategies for rural marketing.
(e) Briefly describe the importance of agricultural marketing in rural India.
(f) Explain the difference between segmentation and targeting in rural marketing.
(g) ‘‘Agricultural marketing creates employment in rural areas.’’ Explain.
(h) Elaborate the role of government in rural marketing.
Section—III
3. Answer any five questions from the following : 10×5=50
(a) What is urban market? Discuss the growth of urban market in India.
(b) Discuss the influence of geographical factors in rural marketing in India.
(c) Discuss the importance of STP strategies in rural marketing system.
(d) Describe the role of various promotional activities in promoting rural marketing in India.
(e) Discuss the role of government in promoting agricultural marketing in India.
(f) Elucidate the slogan ‘Go Rural’ in today’s marketing environment.
(g) Discuss the potential of rural marketing in India in the light of ‘Digital India Campaign’.
(h) ‘‘Rural Marketing is concerned with primary products.’’ Explain.
(i) What is positioning? How is a product positioned? Explain in detail.
