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B.Com (VI Semester) Examination
COMMERCE
Paper : BCM–602 (Group—A) (New Course)
( Rural Marketing )
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
1. Answer any five from the following questions : 2×5=10
(a) Define rural marketing.
(b) What is agri-marketing?
(c) Suggest two measures to promote rural marketing.
(d) Give two hurdles of rural marketing.
(e) Explain the concept of 4Cs.
(f) Define rural customer.
(g) Explain cultural environment of rural market in India.
Section—II
2. Answer any four from the following questions : 5×4=20
(a) Distinguish between rural and urban marketing.
(b) ‘‘Rural marketing is potentially employment-oriented.’’ Elaborate this statement.
(c) What are marketing in and marketing out?
(d) Explain the basic features of rural marketing.
(e) What are the factors to be considered in promoting rural markets in India?
(f) What is the importance of rural market segmentation? Explain in brief.
(g) Explain the role of government in promoting rural market in India.
(h) Explain the concept of STP.
3. Answer any five from the following questions : 10×5=50
(a) Define agri-marketing. Elaborate the challenges in agri-marketing.
(b) What is rural market segmentation? Explain the bases of segmentation.
(c) What is urban market? How is it different from rural market?
(d) Define rural market strategy. How does it help in promoting product and its pricing?
(e) What is service marketing? Evaluate the growth of service marketing in rural India.
(f) Explain the role of government in streamlining agricultural marketing in India.
(g) Explain various environments which affect rural marketing.
(h) Discuss the pricing strategies for rural marketing.
(i) What is positioning? How is product positioned in rural market? Explain with suitable example.
