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B.Com (VI Semester) Examination
COMMERCE
Paper : BCM–604 (Gr–A) (Old Course)
( Marketing of Services )
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
1. Answer any five from the following questions : 2×5=10
(a) State two types of service that can be marketed.
(b) Point out two characteristics of service customer.
(c) State two features of quality of service.
(d) State two distribution strategies of services.
(e) Define service.
(f) Suggest two measures of promoting services.
(g) What is branding?
Section—II
2. Answer any four from the following questions : 5×4=20
(a) Describe the environment of service marketing in modern society.
(b) Explain ‘customer behaviour’ with suitable example.
(c) Explain the term ‘branding of services’.
(d) Describe briefly the promotional activities of service marketing.
(e) Explain the procedures of marketing educational services.
(f) Describe the importance of ‘relationship’ in service marketing.
(g) What are quality parameters in services?
(h) Explain the term ‘offer pricing’.
3. Answer any five from the following questions : 10×5=50
(a) What is service marketing? Discuss the potential of service marketing in Indian.
(b) Discuss the various factors that influence customer expectation.
(c) Discuss the quality issues related to advertising in service marketing.
(d) Briefly describe the importance of ‘management of people’ in service providing industries.
(e) Discuss the potentialities of tourism marketing in Arunachal Pradesh.
(f) Discuss the different quality models for service marketing.
(g) Explain briefly the basic difference of service and goods marketing.
(h) “Tourism services generate basic employment.” Elaborate.
(i) How will you promote hospital services in India?
