2020
B.Com (II Semester) Examination
COMMERCE
Paper : BCM–204 (Old Course)
( Functional Areas of Business )
Full Marks : 80
Pass Marks : 35%
Time : Three Hours
1. Answer the following questions : 2×5=10
(a) Point out two changing roles of functional areas of business in recent time.
(b) State two basic differences between short-term and long-term finances.
(c) Name two important on-the-job training programmes.
(d) State two important costs based pricing methods.
(e) Point out two important features of operation management.
2. Answer any four questions from the following : 5×4=20
(a) Explain briefly the basic features of a business.
(b) State the basic functions of finance.
(c) Explain the importance of human resource management in a business firm.
(d) Explain the basic features of a product.
(e) Briefly explain the features of operation management.
(f) State the differences between training and development of employees.
3. Answer any four questions from the following : 10×5=50
(a) Define capital budgeting and discuss its uses in business organization.
(b) Discuss the importance and procedure of human resource planning.
(c) Discuss the relevancy of ‘4Ps’ in marketing management in the modern business.
(d) Define the term ‘plant layout’ and discuss its influence on the operation of business unit.
(e) Describe the basic features of good compensation plan in a business unit.
(f) Explain the importance of different elements of promotional mix in a business firm.
(g) Comment on the importance of different functional areas of a business.
